Conversion Marketing Roundup

Issue #053

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Waddup, marketers!

In today's roundup, I've got a great Twitter thread covering five split tests you can run on your ecommerce today without coding. The good news? They nearly always result in increased conversion rates 😎

Plus, there's another excellent thread on advanced segmentation tactics and a great video with some copywriting mistakes to avoid.

Here we go 👇

Michael @ ConvertFlow
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From around the web

[Thread] There are 5 split tests that require NO CUSTOM CODE that always increase conversion rate (well, 95% of the time). Do them ASAP →

Dylan Ander | Twitter

Great thread from Dylan running through some split tests you can run on your ecommerce store that usually result in improved conversion rates.

[Video + Post] 9 Common Copy Mistakes (and How to Quickly Fix Them) →

Neville Medhora | The Copywriting Course

Some fundamentals to keep in mind here when it comes to writing copy. The content is also handily provided in both video and written format.

[Thread] Segmenting your buyers by job title, age, and gender are weak ways to segment that introduce bias. Here are 5 ways you can segment instead →

Adrienne Barnes | Twitter

Better segmentation = more personalized content = higher conversion rates. This thread goes through some excellent segmentation principles to know.

Campaign ideas